In today’s competitive market, you cannot
leave any marketing channel unexplored. To be in the race, you need
to communicate to your audience at several instances such as new
product releases, promotional offers, product branding, latest developments,
and more. Whatever be the need – it is imperative for you
to have a database of your prospects in order to contact them and
attract them to buy your product or service.
Here are the top 10 reasons, why you should invest in acquiring
a business list right away.
1. Find new customers – The mailing list
vendors have hundreds of millions of accurate customer records,
collected through several reliable resources, and are updated regularly.
You can get complete details like contact name, phone number, verified
email address, title, company name, mailing address, fax, revenue,
employees, SIC code, and industry details. This lets you touch an
entirely new set of target audience directly.
2. Explore new geographies – You can get
business records of several countries across the world and help
your business expand globally. So, if you want the contact details
of all the top-level business executives in IT companies in CA,
you’ll get it with just a few clicks.
3. Target the exact profile – Through these
customized mailing lists, you can select each one of your targets
based on geography, age, income, spends, and many other parameters,
so that you can tailor-make the message based on your specific target
profile and hit the right buttons.
4. Develop a multi-channel marketing campaign –
Imagine the possibilities if you have the complete contact details
of your prospects. You can run multi-channel B2B or B2C campaigns
with a mix of direct mail, e-mail and telemarketing, which will
be more effective and personalized than advertising or promotion
through other common mediums.
5. Save cost, time and resources – You can
get access to millions of records based on your need, minus the
hassle of collecting, collating, managing and updating the database.
6. Gain competitive advantage – The customized
lists give you the power to reach even very niche audience through
targeted marketing so that you can move a step ahead of your competition.
They help you deliver the right content to the right prospects at
the right time in the selling cycle.
7. Faster turn-around – After you place your
order, the vendor can give your specified list to you within hours,
which lets you start your marketing campaign right away.
8. Custom-built lists – The better list vendors
in the market provide customized list development services and build
customer or business lists based on your exact requirements. You
can get as specific as getting names, titles and e-mail addresses
of director-lever SAP users in companies in NJ, with 200-300 employees,
and yearly revenue more than a million USD.
9. Lists in formats of your choice – You
can get the output in any file format that suits you, such as Excel,
HTML, Word, Plain Text, Access, Goldmine, CSV format and more. This
makes the integration of new records with your existing database
10. Affordable – Thousands of records are
available for just a couple of dollars. When compared to other mediums,
this one is among the cheapest ones and generates greater ROI. It
is a very cost effective, high response, and opportunistic medium
for communicating with customers and has the power to bring huge
benefits to your business.
Go ahead, invest in a good mailing list, initiate extremely targeted
marketing campaigns and see your profits grow. Do it before your
competitors sweep away your prospects before you do!